Articles

How to showcase high-quality products?

high qulity products

Unique, personalized high-quality products usually aren’t cheap. You charge more for a flat photobook than your competitors, but you offer a better product and you’re worth the money. When setting a higher price for a quality photobook, you need to find customers who are willing to pay more and not base their decision solely on…

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Why to Start Your Own Photo Book Business?

Why to start photo book business

Creating photo books and other photo products continue to grow in popularity. According to research by Futuresource Consulting Ltd only in Western Europe consumer photobook volume sales fell by 0.7% to 25.0 million units in 2017, but grow again, by 1.7% to 25.4 million units, in 2018. The market value rose by 2.7% to €796…

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