The intensive season for the personalized photo products business is now long gone. But still, don’t let the legends of the dead season fool you! “Hibernating” and waiting for another peak is not a way to go. Now is the best time to focus on expanding your customer base and testing new marketing solutions!
Do you sometimes wonder what affects the perception and success of your business? It seems that once you have an appealing website, a proper tool, tailored to your customers’ needs, and loyal clients on top of that, the business should go on its own.
Unfortunately, it is only halfway to success!
If you put a little effort and advertise your services in line with current trends, results can surprise you. No need to worry! The 2020 marketing trends make advertising no longer a tedious task. Engaging your audience through various forms of interactive content has never been easier or more fun!
Check what you need to focus on in 2020 to make your photo products business succeed and attract even more customers. We have three simple tips for you that will give you a kick start.
In 2020, it’s all about personalization! It drives and shapes all the marketing trends of the beginning of the new decade and will now rule the advertising world in full swing.
According to the Epsilon study of consumers aged 18-64:
- 80% of respondents indicate they are more likely to do business with a company if it offers personalized experiences,
- 90% indicate that they find personalization appealing.
Now you’re probably asking yourself, how can you use this knowledge to attract more customers? After all, you’re already in a business driven by personalization and emotion. What else could you do?
The answer is simple and complicated at once, and for sure will not be a surprise for you.
You can do anything.
The only limit here is your imagination. And this one can help you a lot while battling to satisfy modern consumers’ needs!
Show your potential customers that you can offer them exactly what they need. Try providing them with the right content, based on their previous activity. Don’t just focus on reminding the user of products seen before. Instead, try to attract attention to a similar but new product, based on the previous browsing history.
Imagine a user browsing through photobooks in your store, but can’t find anything suitable, and not finishing the buying process. Maybe he is looking for something of unique quality, and it’s worth recommending him to check out a photo album?
The possibilities here are endless. Knowing our customers’ needs and responding to them with care plays a key role. Making customers feel special, grants you their trust, and in result, builds a valuable relationship with your brand.
Video marketing is a powerful market segment with extremely influential power. The data speak for itself here. According to wyzowl research on video marketing
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
Today’s consumers simply love this type of content. Video is easy to perceive. Its form perfectly meets the needs of today’s consumer world. The users do not want to waste time searching for information. They expect all the necessary knowledge given to them right away. Let the numbers speak again! In its study, wyzowl reveals that
When asked how they’d most like to learn about a product or service, two-thirds of people (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website or post.
The difference is impressive!
With this in mind, let’s think of how to use it in practice.
When you run a business that is strongly focused on the visual side, using video in marketing shouldn’t be a problem. You are lucky to offer products visually appealing and easy to show off, so don’t hesitate to use this. A short video showcasing the highest quality of your products will work magic for your brand awareness. With the current technology, a simple video is easy to set up and even easier to share. Putting some time and effort into creating pleasing video materials, you will be able to attract a whole new base of customers.
Social Media Story
Using the potential of social media in business seems to be an obvious step these days.
You should be present wherever your customers are. Of course, the photo products industry has its target groups, but it is versatile enough for everyone to find there something for themselves.
If you are already present in social media, try to use their full potential. It’s a good idea to use the story functionality, available in most social media channels. Its main advantage is that it disappears after 24 hours. By using a story wisely, you can easily attract the attention of your current followers and gain new ones at the same time.
Let’s focus for a moment on the psychological aspects of social media. What may matter to your business is the so-called FOMO, or fear of missing out described as “a pervasive apprehension that others might be having rewarding experiences from which one is absent”1.
You can take advantage of this phenomenon by offering your followers short term discounts or other small benefits, which will expire after the story disappears from your social media account. Such a small treat can significantly boost your sales, while giving customers the feeling that you care about them, offering loyal followers the best opportunities, and prices for your products.
Here you have it, our 3 Tips for Successful Photo Products Marketing in 2020. That’s all we’ve prepared for you for today! Make sure to try some of these and let us know your thoughts.
1 Przybylski, Andrew K.; Murayama, Kou; DeHaan, Cody R.; Gladwell, Valerie (July 2013). “Motivational, emotional, and behavioral correlates of fear of missing out”. Computers in Human Behavior. 29 (4): 1841–1848.