In our previous post, we walked through how to set up a simple ad campaign on Facebook. If you determine your target audience well, this should be effective in reaching your goal – so what next? There’s certainly more to Facebook advertising and, with a few advanced tricks, you can achieve greater success.
As we explained in our last post, Facebook is a great way to reach new people. This is because your adverts can be used to target people by location, gender, age and even any interests that relate to your business. As a medium, then, Facebook is a very powerful advertising tool with plenty of versatility. The more you fine tune your campaign, the better your results will be. If you’re looking to build on your initial success, here are 10 advanced tips to improve your strategy: