Sam’s Club  Photo and Customization Services business had a strong Q4 by bringing its members access to enhanced photo printing services, made-to-order apparel and home goods, as well as professional photographers. The new and expanded platform was produced by Amaze Software and utilizes Printbox’s AI-enabled editors wherein products can be designed and created for preview faster – saving members time.

We’re creating experiences and offerings that allow us to revolutionize the photo and customization category at retail for our members. We’re positioned to transform our services into a next-gen personalized product and photo shopping experience. Knowing our members can capture and make memories in a flash is exciting.

Charles Moore II, Omni Senior Merchandising Director, Photo and Customization at Sam’s Club

Changing Personalization

Michał Czaicki, CEO of Printbox, says:

Our mission is to provide e-commerce companies access to a top-notch personalization platform that allows them to create best-in-class online stores. Cooperation with such a huge-scale business as Sam’s Club was a natural consequence of the company’s strategy. Thanks to our work, businesses worldwide can build a loyal customer base and increase sales.

Photo Services convenient as never before

Convenience and simplicity are something Sam’s Club members expect. The platform provides users with comprehensive tools that adapt to the market’s ever-changing needs. The set of new photo editors uses Smart AI that helps automatically create photobooks in under two minutes. Furthermore, its optimized editors enable members to upload and order thousands of prints in a single order. Thanks to the analysis of buyers’ behavior and machine learning mechanisms, Sam’s Club members can personalize products on an unprecedented scale.

Prioritizing Personalization

Sam’s Club’s ambition is to create the most versatile platform on the market for customizable products. The company is taking its personalization offering to a new level by adding apparel.

The customizable holiday sweaters allow members to personalize clothing for friends and family – taking full advantage of the ugly holiday sweater trend. The service, which will include seasonal offerings in the future, gives members access to design templates they can personalize.

“We’re looking closely at customization and laying the groundwork to set Sam’s Club up as a destination for quality personalized items that you can customize for less said Moore. “The entire services team works every day to deliver more value to our members inside the club and online with expanded offerings that deliver additional benefits to our members.” – he adds.

About Sam’s Club

Sam’s Club®, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. To learn more about Sam’s Club, visit the Sam’s Club Newsroom, shop at, and interact with Sam’s Club on Twitter, Facebook and Instagram and TikTok.

About Amaze

Amaze Software, Inc. provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services, to help anyone sell anything, anywhere.

We believe anyone can be a creator and everyone should be empowered to tell their unique story, cultivate deeper connections, and create authentic, shoppable experiences that allow them to monetize their passion.

Our mission is to unleash potential, making it easy to create, share, and sell products and services. Learn more and sign up for a free account at and

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About Printbox

Printbox is the Enterprise Photo Products Software, operating in the SaaS model, which runs top-performing stores with personalized products. We are a team of more than 100 people cooperating with companies from all over the world, supporting their growth. Focused on delivering exceptional conversion through best-in-class UX and analytics.

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Content & Communication Manager in Printbox. She has over 5 years of experience in communication activities in social media, supporting the marketing team in PR activities, research, and expert content creation. In her spare time, she listens to true crime podcasts and takes long walks around Krakow.