300% sales increase after moving to Printbox

June 30, 2020

One of the best things about doing business is observing that your customers are progressing. This is how Printbox is collaborating with the Danish photo products aficionados Silkeprint.

About Silkeprint

Since 2013 Silkefoto, based in Silkeborg, Denmark, has been delivering high-quality photo products to thousands of Danes. In 2018 the company decided to hit the next stage of growth and chose Printbox as its software partner for the Silkeprint brand.

The reasons behind the change

The company was ranked number one in Google search engines in its category but suffered from using an outdated platform. It was written in Flash and Silkeprint wanted to switch to HTML5. Silkeprint owners used their experience to create innovative product strategies, unfortunately, they were held back by limited capabilities of the system. To make things worse, the platform was expensive and lacked good support. The decision was made to find a photo commerce solution with much better features and a user interface that would help outpace the local competition.

Having in mind their great position on the market, we knew that we must do everything we can to assist Silkeprint during the implementation process. They knew how they wanted to take full advantage of our software since the very beginning. Experienced team, focused on every detail of the production process and marketing activities. Martin and Dennis have used every opportunity to make the store better and better. It is a pleasure to work with them and have such a partner. Seeing Silkeprint’s results makes me more than happy. 

Agnieszka Sadowska, VP Project Management & Customer Support @ Printbox

Silkeprint’s requirements

  • beautiful, user-friendly editors
  • easy implementation of new products
  • much improved back end
  • system ready for fast growth
Silkeprint Printbox photo products online store

Key challenges & solutions

You don’t change your software provider without a good reason. Silkeprint faced a couple of obstacles, this is how Printbox helped overcome them.

Outdated platform

The old platform posed problems mainly of two different kinds. It was limited when it comes to creating personalized buying paths and the editors were leaving customers disappointed because of their dated user interface and an inadequate number of photo products customization possibilities.

That is why Printbox was brought into play after over a year of testing various solutions. It allows defining custom rules for the product range on offer making even the most complicated buying paths look easy. The visual side of things taken care of by the editors’ interface vastly improves customers’ experience. And the final product is beautiful because customers had so many options to choose from during the creative part.

No development

Silkeprint was stuck with software that didn’t offer much when it comes to custom features and at some point, its basic functionalities became a big liability. The owners knew what they needed but they didn’t have an in-house dev team to bring those ideas into life.

Printbox photo product platform lends itself to modifications easily and, because of individual approach, it is a good mix of a ready-to-use system and a custom-made product, which makes it all the more scalable. Silkeprint has a more advanced backend now with a beautiful frontend on top, and the Danish company is one of the most valuable sources of software improvements for Printbox.

Slow speed

Silkeprint prides itself on having brilliant production and delivery processes. Photo books can be picked up in the headquarters within a couple of hours from order and orders placed before 10 AM are sent on their way on the same day. A very slow editor was not up to par and was dragging the business down.

Introducing Printbox improved page load times and made the editor more responsive.

What Silkeprint got out of this business relationship

Our cooperation with Printbox took our business to the next level. We’re very happy with their good backend management tools and their good support. This is a nice relationship – our requests and questions are being listened to with keen attention. We look forward to continue growing along with Printbox. 

Martin Jensen, CEO @ Silkeprint

Growth was the primary reason behind the change in software provider and that mission was accomplished. Personalized buying paths helped to introduce a new range of products and user-friendly editors made the customer experience so enjoyable that sales improved considerably. Silkeprint classifies its services as more professional than before and their future software development is in safe hands.

sales increase thanks to Printbox photo gift software

A photo is worth a thousand words - they say. Mateusz puts together thousands of words to make photo products even more awesome. An avid reader, always ready to talk about obscure music. A huge fan of grass court tennis.