How to use generative AI to grow your print-on-demand business

November 1, 2023

In the ever-changing landscape of e-commerce, businesses are continually on the lookout for innovative ways to distinguish themselves and enhance their operations. When examining the trends that have captured significant attention in recent years, it’s impossible to overlook Generative Artificial Intelligence (Generative AI). AI has gradually become integrated into our daily lives and is well-positioned to create new possibilities. One of the eras where Generative AI has begun to generate opportunities for success is in the field of print-on-demand (POD), but how exactly can AI contribute to the growth of your business? Is it feasible to boost your conversion rates with its help?

What do we know about Generative AI?

Generative AI, often referred to as GenAI, is a subset of Artificial Intelligence with the ability to generate a diverse array of data types, including images, text, videos, audio and 3D models. It achieves this by analyzing patterns within existing data and applying this acquired knowledge to generate fresh and distinctive outputs. Recent breakthroughs in the field, exemplified by innovations like GPT (Generative Pre-trained Transformer) or Midjourney, have substantially expanded the capabilities of GenAI. We are witnessing a shift in our world across communication, creation, and various other domains. Many companies have chosen to integrate AI into their daily operations to enhance processes. However, it is clear that we are still in a transitional phase, uncovering the full potential of this technology solution.

How has Generative AI transformed the print-on-demand market?

You don’t have to be an artist to create a masterpiece

First and foremost, the greatest benefit that comes with GenAI is the absence of a need for specialized skills to create beautiful pieces of art. Anyone can transform into an artist and craft a distinctive masterpiece with AI. It’s not exclusively reserved for designers; it becomes evident that meticulous word selection and content analysis can facilitate the creation of captivating artworks. That is why it opens up so many opportunities for the print-on-demand marketplace and unlocks the door to completely different ways of creation.


The change worth noting is the heightened focus on personalization. Generative AI possesses the ability to significantly elevate the quality of customization. Thanks to this technology, customers can now fashion one-of-a-kind AI print-on-demand products, including t-shirts, mugs, posters, canvases, hats, stickers, and a myriad of other products. Users have the creative freedom to generate captivating designs tailored to their preferences and styles, allowing them to create unique designs.

Design Automation

In what other areas does AI exert its influence? Automation unquestionably falls within this category. Generative AI has the capacity to streamline the design process, making it more efficient and quicker. Improved designs with minimal effort and a pleasant experience? That sounds like a potential game-changer for the market.

Cost Reduction

While we’ve discussed personalization and automation, production costs remain a crucial factor in this equation. This aspect has a substantial influence on the overall viability of this solution. Leveraging the advantages of Generative AI not only saves money but also significantly cuts down production costs. By automating design, and content creation, companies can trim labor expenses and minimize the potential for human errors. Consequently, this can translate into cost savings for print-on-demand enterprises.

Expanding Product Offerings

Generative AI can also contribute to the creation of a completely new product. With its assistance, entirely new product designs can be generated, offering a wide range of potential applications. By using AI-generated art, you don’t have to hire artists to create flawless designs.

What other benefits can AI bring to your store?

You are faster than the competition

It’s only a matter of time before print-on-demand stores incorporate more AI-generated art into their product offerings. The enduring popularity of this solution suggests it will remain with us for a considerable time. Analyzing the possibilities of AI image generators in your own store will provide you with an advantage and assist in building a strong position in the marketplace.

Design Assistance

AI art is the perfect companion in the creative process. Not only does it enable us to create things beyond our own abilities, but it also guides us and serves as a source of inspiration. When creativity runs dry, AI is sure to come to our rescue.

Improved Customer Experience

Solutions based on AI allow for the nuanced analysis of customer actions, guiding them toward optimal choices. Through text prompts and suggestive images, customers can channel their creativity, defining their desires using specific words that the AI translates into art. Not only do they have the autonomy to craft their own masterpieces and cherry-pick from a range of options, but the streamlined process ensures that their journey from thought to real art is smooth and delightful. This convergence of technology and creativity elevates the overall experience, making it truly exceptional.

Which AI-generated products are popular to sell in a print-on-demand store?

  1. Apparel: From sweatshirts to hats, and even rompers, apparel is an excellent choice for showcasing AI artwork. Stunning AI-generated images can be the perfect option for those who appreciate a unique style.
  2. Home Decor: Beautiful canvases, posters, or wall art that can transform customers’ homes into realms of imagination. That sounds like a ideal example of AI-art power.
  3. Drinkware: People love to create special mugs, water bottles or wine glasses for their close ones. Artistic images or funny texts on it become a popular option that people enjoy creating.
  4. Art Prints: Special produce AI-art prints of independent artists who are eager to share their creative visions is something that people love to purchase.
  5. Stationery: Custom notebooks, journals or greeting cards with personalized text or artwork are always popular to buy for customers.
  6. Phone Cases: In an era where phones have become our third hand, ensuring proper protection is essential. That’s why phone cases serve as an excellent canvas for custom designs.
  7. Bags and Totes: Personalized tote bags, backpacks, and laptop sleeves with creative designs appeal to a wide audience who likes to show their style through art products.
  8. Pet Products: We love our four-legged friends, so we want to show our appreciation with personalized collars, beds and accessories.
  9. Seasonal Items: We can assert that holidays and special occasions remain consistent aspects of our lives, and it’s undeniable that gifts become increasingly popular during these periods. Print-on-demand platforms receive significant attention in these timeframes.
  10. Fitness Gear: Customized gym clothing, yoga mats, and water bottles adorned with colorful AI art can undoubtedly serve as a source of motivation for fitness enthusiasts.
  11. Kids and Baby Products: Personalized children’s clothing, baby onesies, and nursery decor are popular choices for parents and gift-givers.

The future of AI in print-on-demand business

The impact of Generative AI on the print-on-demand industry is profound, offering businesses new opportunities for customization, cost-efficiency, and creativity. While AI serves as a valuable tool, it’s important to remember that it complements, rather than replaces, human ingenuity.

The Promising Partnership

The synergy between human creativity and AI art innovation promises a bright future for print-on-demand businesses, where the possibilities remain boundless. AI’s prominence is evident as machine learning algorithms continue to evolve across various sectors. However, it’s important to remember that AI still falls short of the profound human qualities of intuition, empathy, and creativity. While AI assists us in optimizing processes and crafting personalized products, it remains for now only a tool that augments content creation within the print-on-demand business.

Navigating AI Ethics and Regulations

The path forward involves not only harnessing potential but also adhering to evolving legal regulations that guide its ethical use. Legal regulations will play a pivotal role in helping us define appropriate boundaries and attain a deeper comprehension of AI’s role and significance in the print-on-demand industry. These regulations will provide clarity and guidance, allowing us to gain a more precise understanding of AI’s role and navigate its impact effectively within this specific business context.

In this period, it’s valuable to monitor the market and seize every advantage presented by Generative AI. Gaining a deep understanding of this solution and exploring its functionality can pave the way for growth, potentially unlocking new avenues to connect with consumers.

gif MasterpieceAI

New possibilities for your print-on-demand store with Printbox’s latest solution – Masterpiece AI

In response to market needs, Printbox software has taken the initiative to develop a new offering that will help businesses create new possibilities. Masterpiece AI solution leverages Generative AI to empower customers to effortlessly generate stunning artwork that can be applied to a wide range of items. Committed to making art accessible to all, Masterpiece AI ensures a smooth, convenient creation and purchasing experience, regardless of users’ technical skills or design background. The beauty of Masterpiece AI lies in its simplicity.

For businesses, this means increased customer engagement, diversification of product portfolios, and an advantage over the competition. Embrace this innovative blend of creativity and cutting-edge technology. To dive deeper into the transformative world of Masterpiece AI, click here and step into the future of print-on-demand.