Colorland
Colorland is a company that has been working in the printing industry for 14 years. The combination of experience, passion and modern technology results in high quality photo products at affordable prices.
Objective
For many years Colorland used a desktop version of an editor, but competitive pressure and trends to create photo products online increased the need for a solution that would be completely online. Colorland strongly believes that the quality of an online editor and its user experience is imperative. Since the company is a leader in personalized photo products sales in Poland, having efficient photo products online software is essential for its success.
At Colorland, customers are the main focus, and their ultimate goal is driving customer satisfaction, so switching to Printbox involved several challenges and requirements.
Requirements
- Needed to replace the existing desktop system and implement a 100% web-based solution
- Wanted to employ online software to improve customer satisfaction and to reduce customer support costs
- Deliver greater control over service processes
- Integrate with existing corporate systems
- Streamline processes and increase efficiency
Key challenges & Solutions
The complexity of the implementation comes from difficult and demanding requirements. With lots of complex needs to accommodate, our focus was on the major issues:
Offline to online
The transition from offline to online editor was a turning point for Colorland. Previously they had been encountering difficulties with updating the product database and associated templates. Users had an out-of-date offline editor and were using it with the old set of templates. Fixing problems, updating offerings and keeping up with business growth was impossible. Implementing Printbox let them easily manage templates on different domains.
A convenient back office panel and easy distribution among all brands and domains made managing workflow much easier. The change gave Colorland much better feedback from users. The editor was tested and fitted to their needs. All reported improvements helped us improve usability. By implementing new versions we have solved every customer issue.
Variety of customers
Colorland has over 20 stand-alone domains with different brands on which they sell photoproducts. This fact, together with selling coupons and vouchers on auctions like Groupon and partnering with many affiliates, has been responsible for their great sales results and their dominant position in the Polish market.Integrating with Printbox allowed them to provide services for all these sources and to achieve reduced operational costs. This way, business is easy to manage and can expand into different directions.
High volume traffic
The biggest challenge was to support a high volume of orders and to confront seasonal fluctuations of sales volumes with huge sales peaks, e.g. up to 4000% more sales week-to-week. Working in the cloud allows us to scale this way. We add servers automatically and immediately when they are needed. The entire application is written so that it distributes into many servers and scales seamlessly.When printing huge amounts of photoproducts, each element of the system must be automatic. There’s no place for chaos in this business. Integration with their existing systems allowed us to comply with workflow and barcode technology.
This modern inventory control allows them to easily find any photo project, with every needed order detail, at any stage of production. Logistics is much more efficient, faster and error free.Colorland integration with Printbox has gone far beyond a simple software implementation and has resulted in an enhancement of all processes and new online photoproduct sales opportunities. As a result, employees benefit from improved workflow and significantly reduced customer overheads.
Benefits
Today, Colorland is the largest player in Poland’s personalized photo product market and has a market share above 70%. It has become a leader by overtaken CEWE from the market. Partnering with Printbox helped achieving this position by making the design process enjoyable and inexpensive to maintain.
Implementing Printbox enabled the company to manage growth without hiring additional staff. Designing and ordering processes have been streamlined and the system integration has cut the time needed to resolve customer issues because of high efficiency and transparency.
150%
order increase during peak season
40%
reorder increase
70%
reduction in customer support overhead
+
increased customer conversion in the editor
